Class 11: Generative AI in Digital Marketing – Introduction
Learning Objectives:
- Understand how AI is used in marketing and advertising
- Learn about personalization and customer engagement
- Explore AI tools for content creation in marketing
- Recognize AI’s role in social media and digital campaigns
Key Topics:
- Digital marketing basics: Reaching audiences online
- How AI personalizes online experiences (recommendations, targeted ads)
- AI tools for marketers:
- Text: Content generation, copywriting assistance
- Images: Logo design, social media graphics (Canva with AI features)
- Video: Simple video editing and creation tools
- Social media algorithms and AI
- Customer service chatbots
- Email marketing automation
Activities:
- Create a simple social media post using AI-assisted design tools
- Analyze how AI personalizes its own social media feeds
- Design a mock product advertisement with AI-generated elements
- Group project: Developing a mini marketing campaign concept using generative AI tools