Class 22: Search Engine Optimization (SEO)
Summary: Master organic search optimization techniques to improve website visibility and traffic.
Learning Objectives:
- Implement on-page and off-page SEO strategies
- Conduct keyword research and competitor analysis
- Optimize content for search engines
Key Topics:
- SEO fundamentals and ranking factors
- Keyword research tools and methodologies
- On-page optimization: Meta tags, headers, content structure
- Link building and domain authority development
Activities:
- Website SEO audit and optimization
- Keyword strategy development
- Content optimization workshop