Class 23: Search Engine Marketing (SEM) and Google Ads
Summary: Comprehensive training in paid search advertising, campaign creation, and performance optimization.
Learning Objectives:
- Create effective Google Ads campaigns
- Manage bidding strategies and budgets
- Optimize campaigns for maximum ROI
Key Topics:
- Google Ads platform architecture and campaign types
- Keyword targeting and match types
- Ad copywriting and creative best practices
- Dynamic keyword insertion and ad customization
Activities:
- Google Ads campaign creation simulation
- Ad copywriting competition
- Campaign optimization challenge