Class 24: Social Media Marketing

Summary: Strategic approaches to leveraging social media platforms for brand building, engagement, and conversion.

Learning Objectives:

• Develop platform-specific social media strategies
• Create engaging social content
• Measure social media marketing effectiveness

Key Topics:

• Platform selection and audience analysis
• Content strategy and editorial calendar development
• Meta Business Suite and advertising tools
• Social media analytics and performance measurement

Activities:

• Social media campaign design
• Content creation workshop
• Social listening and engagement strategies