Class 25: Content Marketing and Storytelling
Summary: Strategic content creation, distribution, and storytelling techniques that drive engagement and conversions.
Learning Objectives:
- Develop comprehensive content marketing strategies
- Create compelling narratives across formats
- Measure content performance and impact
Key Topics:
- Content marketing frameworks and best practices
- Storytelling techniques for brands
- Content formats: Blogs, videos, podcasts, infographics
- Content distribution and amplification strategies
Activities:
- Content strategy development
- Brand storytelling workshop
- Content performance analysis