Class 26: Email Marketing and Marketing Automation
Summary: Building effective email marketing campaigns and automated workflows for customer nurturing.
Learning Objectives:
- Design high-converting email campaigns
- Implement marketing automation workflows
- Optimize email performance metrics
Key Topics:
- Email marketing fundamentals and list building
- Campaign design and copywriting best practices
- Marketing automation platforms and workflows
- Email deliverability and compliance
Activities:
- Email campaign creation
- Automation workflow design
- A/B testing simulation