Class 27: Web Analytics and Data-Driven Marketing
Summary: Comprehensive training in web analytics tools, data interpretation, and data-driven decision making.
Learning Objectives:
- Implement and interpret Google Analytics
- Create actionable insights from marketing data
- Develop data-driven optimization strategies
Key Topics:
- Google Analytics 4 fundamentals and configuration
- Key metrics: Traffic, engagement, conversion analysis
- Attribution modeling and customer journey analysis
- Data visualization and reporting dashboards
Activities:
- Analytics implementation workshop
- Data analysis and insight generation
- Marketing dashboard creation